By: Christel Silver Special to the Boca and Delray newspapers
First of all, there is no typical day. Every Realtor® has a different schedule, a different engagement with the industry, and—being an independent contractor—a different daily schedule. And they all have to balance their time between daily administrative duties and income-producing activities.
Clients often only have time during the off hours to see properties. And meeting with inspectors, appraisers, repair companies, stagers, cleaning personal, and more takes time. While this can be challenging, it also a reason why some Realtors® love the profession.
In recent years new technology has become significant: social media – computers – smart phones. While we are not driving buyers to showings as often as we used to—now we are spending many hours on the computer. I remember the days when we did not have mobile phones – no fax machines – no social media.
Here are just some of the responsibilities for a Realtor:
Completing, submitting and filing real estate documents, contract, listing and lease records.
Shuffling appointments for showings, meetings, open houses, inspections, listings.
Keeping track of listings: installing the sign and lockbox, creating a brochure, ad, weekly updates with the owner, scheduling appointments and feedback.
Creating marketing: flyers, newsletters, listings, ads, personal notes.
Checking financials weekly, monthly, quarterly and watching the budget.
Researching the market daily because we need to know our market.
Answering telephone calls, emails, and snail mail requests.
Updating the website and posting on social media
Every real estate agent must be licensed in the state of operation, and have 14-hour continuing education every two years in order to maintain an active license. Many Realtors® additionally take courses to achieve a designation to show the general public about their qualifications.
But the most important job for a Realtor® is to generate leads. Without buyers, sellers or renters, there would be no sale or commission. Agents will reach out to their sphere of influence, family, friends, former colleagues, business acquaintances like barber, doctor, cleaning service.
Networking is a must. Colleagues may not buy or sell necessarily, but they may know someone who is looking. Fellow agents across the country and around the world are great referral sources, which means attending conventions, meetings and networking events. The best referral is a satisfied client—but you need to stay in touch.
Sometimes it does not work out because the client and the agent do not connect. Often the last minute “disasters” are in the hands of the Realtor being solved. Just imagine the closing date and the owner is out of the country without telling you. Or the money has not been wired in time, but the buyers have their moving truck waiting to be unloaded. Or the owner turned off the electricity and it is after hours. Or after a showing, the owners are locked out and the agent has to come to the rescue. Every day is a challenging day – not a typical day!
About Christel Silver
Christel Silver is a full time Broker/Owner of Silver International Realty servicing the East Coast of South Florida. In 1985 she was licensed in Maryland and Washington DC as a Realtor and later as a Certified Residential Appraiser and Associate Broker and has been in Florida since 2001. Silver served the Florida Certified Residential Specialist (CRS) Chapter as President, as Regional Vice President helping Chapters to grow, and as a member of the Board of Directors for two years. Fifty percent of her business is in the International arena. For more information visit www.silverhouses.com.