Biz Briefs


Cloud 10 salons install new Dyson Supersonic Hair Dryer at every chair
Cloud 10 Salons recently installed the new Dyson Supersonic Hair Dryer at every one of its salon chairs.
The $400 hair dryer boasts an extremely quiet motor and light weight feel, receiving global acclaim for its innovative design, functionality and excellent results, drying hair faster and being described by experts as revolutionary.
“Our customers are busy professionals on the go, so having the ability to cut the time in almost half is a very attractive benefit to the Dyson,” said Jodi Dery, Cloud 10 CEO and founder.
She said she wanted to invest in the new driers because she likes to stay on top of the latest and best products on the market.
Offering her clients the best products on the market is the concept Dery founded Cloud 10 Blow Dry Bar & Hair Salon on. Before launching the first salon in Delray, she visited more than 30 blow dry bars across the country and selected the ‘best of the best’ in products, services and ambiance for Cloud 10. She had worked in the Boca Raton Resort spa for years and said she opened the blow dry bar during a time when it wasn’t well known in South Florida.
“I always wanted to open up my own salon,” she said. “It has always been a passion of mine.”
When selecting this product, she said she tested it first hand against the dryer the salon was using. She said it dried her hair about a minute and a half faster. She also said it is much lighter, something her stylists are thankful for. Another feature is that the motor is located in the handle, which prevents hair from getting caught in it.
Stylist Alix Aronson agreed that the new dryer is much lighter and helps alleviate stress on her body on busy days.
She said the dryer has changed her work day by helping to make it easier.
Blowouts begin at $45, which includes a luxurious shampoo, blowout and styling.
Appointments can be made at either Cloud 10 location, or by calling 561-303-3000 (Delray location) or 561-465-3900 (Boca location) or reserving online at Additional information can be found at; and
Weiss Seroata Helfman Cole & Bierman open Boca office
Weiss Serota Helfman Cole & Bierman have opened a third South Florida office in Boca Raton, 1200 North Federal Highway.
Brett Schneider, member of the firm and chair of its Labor and Employment Practice Group will be the partner-in-charge.
“We are delighted to open our doors in Boca, which will provide easier access for and to our Palm Beach clients,” said Jamie Cole, managing director of Weiss Serota Helfman Cole & Bierman. “Palm Beach and Martin Counties offer great opportunities for the firm, and this new office strengthens an already strong presence there.”
In addition to Schneider, the office will house partners Marc Solomon and Anthony Soroka as well as associates Matthew Ramenda and Milton Collins.
The firm opened its first office in Miami in 1991, and followed eight years later with its Fort Lauderdale location. It has grown to 60 attorneys.
Boca Chamber hosts community cook out
The Boca Chamber is hosting a fun day of food and games for the whole family on March 11. Chamber Members and non-members are invited to the festivities from 11 a.m. to 3 p.m. at the YMCA of South Palm Beach County, 6631 Palmetto Circle S.
There will be tons of food – including hot dogs, hamburgers, veggies, and chips as well as games for family members of all ages, bounce houses, slides, and DJ.
Admission to the Community Cookout is free. You can purchase a meal ticket for $5 which includes a burger or hotdog, cold salad, chips and a beverage. Register your family online. Children under 10 years old will receive one complimentary meal ticket.
Renowned Fashionista opens boutique in Boca Raton
Alicia Renee has appeared on billboards, made “best-dressed” lists in several cities and has been asked to host many fashion events. She has run several boutiques and now has relocated to Boca Raton.
Her new location of Boca Chic Boutique is 307 SE Mizner Blvd, #63, in Royal Palm Shoppes.
The boutique is true European style and caters to the everyday woman.
“Every woman has the opportunity to look amazing and fashionable,” Renee said. “You don’t need to spend a fortune to look great.”
Dash Travel launches new program to raise money for nonprofits
Learn how you can earn money for your nonprofit while you book travel. The program is being offered by Delray’s Dash Travel.
During the month of February the following non profits signed up: Arts Garage, Sinai Temple, Dress for Success Palm Beaches, Habitat for Humanity of South Palm Beach, Roots and Wings, Miracle League, Woman’s Foundation of the Palm Beaches, How Foundation, Delray Students First, Inc., Delray Beach Community Land Trust, All People’s Day Inc. and Encore.
Contact Dash Travel for more details at 561-498-8439 or visit the office at 504 East Atlantic Ave. Delray Beach