Focus on business in unfocused world

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By Allison Turner Business, Marketing & Sales Consultant Our world today is full of distractions. People are constantly multitasking even to the point of checking their social media or email while having a conversation with someone across the table at a restaurant. We have lost that personal touch and focus. Most of us have been susceptible to this. How do you slow down, appreciate the moment, still have those personal relationships with people, and stay focused on running your business? Great question! If you own a business or have a demanding job, you understand that you are constantly pulled in many directions. Often your brain is working on overdrive because you are thinking about the huge list of items you must accomplish every day. Taking a complete weekend off where you shut down and don’t think about business can be a challenge. In owning a business, you are always working. Below are 5 tips to help you stay focused in our unfocused world. These may seem simple but too often I see clients and even myself get caught up in the unfocused energy of our world. 1) Email: In business, it is now customary and even expected to have your email come to your phone. It’s not enough to check it from the office because most of us are in and out of the office way too much and clients want instant answers. It’s ok to have the email come to your phone but you determine when to read it. None of my email, business or personal, pushes through to my phone unless I ask for it to update. When I am prepared to look at email, I am focused only on email. 2) Plan Your Week: How many of us dread Mondays? Instead of hating the start to the work week, I prefer to embrace it by setting the tone and focus for the week. In business, most of us get to Monday and must hit the ground running. I often like to spend an hour on Friday or over the weekend looking at the projects that must be completed the next week and scheduling blocks of time to do just that. It gives me a focused strategy for my week. While unplanned happenings still pop up, it gives you a roadmap for the week. 3) To Do Lists: All of us have used “To Do” lists in our lives. As a small business owner, staying focused on the small items allows us to exceed expectations for our clients and not allow something small to slip through the cracks. In my business, I use Google calendar and tasks because I can access it from any computer or my phone. Whether you stay with the paper list or the electronic app, determine what works for you. 4) Last Minute Appointments: Most of us go above and beyond for our clients, potential clients and business associates. For a long time, I tried to make everyone happy and schedule appointments the same week if possible. For clients that is often necessary, but I have learned to schedule the rest of my appointments generally at least a week out. In this way, you maintain control of your schedule and don’t overstress yourself and more importantly your business. 5) Take Time for You: This is probably the MOST important of the five tips. Find your balance in business, family, friends, and especially you. As a business owner, this is probably the hardest to do. We are pulled in many different directions through work, significant other, kids and friends, but you must learn how to reenergize and refocus yourself in order to truly be of service to family, friends and your clients. Whether that is meditation, yoga, working out, reading, you and only you can answer the question about what that is. While these five tips may seem obvious, I work with clients that aren’t organized and seem constantly unfocused and scattered. Being successful demands that you keep your goals in sight, stay focused and be on top of your game. Allison Turner is CEO and cofounder of Business Consultants of South Florida,(BCoSF, Inc.) located at 301 W Atlantic Avenue, Suite 05. She is a resident of Delray Beach as well as active member of the Greater Delray Beach Chamber of Commerce. BCoSF is passionate about helping their clients either start or grow a sustainable and profitable business. For more information visit www.BCoSF.com or call 561-276-4422.