Marketing through your Website

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By Allison Turner  Business, Marketing & Sales Consultant Most businesses these days have some type of website but not all websites are created equal. Just having a website is not enough. Most business owners know why they need a website but aren’t always willing to put the time, money and effort into getting what will give them results. A website is a marketing tool for your company so maximizing it is important. Below are several tips on how to use your website to market your business. Key Elements you want in a website:  1) Graphic Design: Graphic design including a logo, sliders and other images on the site allow you to create a company look and feel so clients will recognize your company for years to come. While graphic design is not always inexpensive, it customizes the look and feel of your site and more importantly your company brand. 2) Branding: The graphic design component is part of the brand. The business owner needs to ask several questions: Does the brand appeal to the ideal client? Does it differentiate your company from your competitors? Does it help people recognize your company? Branding is not simply the logo but the colors and message. 3) Message: The message on your website is written to entice your clients. Clients want to know why they should buy from you. How is your company different than another one? Is your message clear, concise and written to your ideal client? Are you using keywords in your copy that will help in a Google search? 4) Products or Services: Is your product or service clearly outlined on the website? Are potential customers able to see exactly what you offer? Many business owners use a website as an online brochure so when they meet a potential client, the individual goes to the website to see exactly how this company may be of service to them. 5) Testimonials: Depending on the nature of your business, do you have current and former clients testimonials about your product or service? Testimonials speak to the success of your business. If you are just starting out, you will develop testimonials as you go. Have a plan to continually collect them and update them on your website. 6) Examples of Work: If you are in a business where you can display samples of your work, this is a great opportunity to show prospective clients what you do and how you do it. Images speak 1,000 words and are sometimes the best selling point your company can make. 7) Ongoing content: A website always needs to be updated with new content. Whether you have a blog on your site or update the site with new testimonials or projects, the important thing is that the website always gets updated. 8) Get the potential customer to take action: While a website may be an information brochure for many people, it is also a place where the potential client educates him or herself and has the opportunity to take action either by purchasing a product or service or contacting the business through a phone number, email or contact form. Most business owners know that they need a website! Simply putting up a site is not enough! Remember that it is important to maximize the marketing power of your website. Your site is your company brand, your marketing message and shares with potential clients why they should hire you instead of one of your competitors. Allison Turner is CEO and cofounder of Business Consultants of South Florida,(BCoSF, Inc.) located at 301 W Atlantic Avenue, Suite 05. She is a resident of Delray Beach as well as active member of the Greater Delray Beach Chamber of Commerce. BCoSF is passionate about helping their clients either start or grow a sustainable and profitable business. For more information visit www.BCoSF.com or call 561-276-4422.