- What is iStudio Salons?
We are a community of salon professionals. We take around 4,000-5,000 square feet and divide the space into individual studios or “mini salons” and sublease them to salon professionals. The majority of our salon professionals are hair stylists, however, we also have nail techs, estheticians and massage therapists, just to name a few. The beauty of our concept is that our salon professionals get to do what they love on their terms, all without the hassles or headaches associated with traditional salon ownership. Our salon professionals get to set their own schedule, set their own prices, and sell whatever products they choose. The customers also love it as they get one on one attention from their salon professional. It’s a real win-win concept for both the salon professionals and their customers.
- Why is the concept of salon suites all the rage, and is this trend here to stay?
People want more choices today and at iStudio Salons you never have to ask your boss for time off or sell products you don’t believe in. You are your own boss, however, you certainly are not alone. First of all, you don’t have to worry about paying any electric, water, internet or common area cleaning bill. Our salon professionals pay one weekly rate that includes all utilities and common area cleaning. Better yet, we also have a great maintenance team on staff to handle a leaky sink or to change a light bulb. We also provide access to business and marketing support for those interested. You simply don’t see that kind of service in the traditional salon world. And yes, I absolutely believe that the salon suite concept is more than just a trend. To me it is a movement signaling a large shift within the industry as salon professionals are looking for more independence and less headaches.
- How did you get started in this industry?
My own salon professional, who worked in a traditional salon at the time, was frustrated with the industry. She shared several stories of what she did and did not like about her career and it got me thinking of how things could be different. She was looking for stability, less drama and a place to call her own. I called my cousin and now business partner, Mark Abbett, to share these thoughts and it led us on a nearly one year journey where we traveled and researched salons and salon professionals across the country. Creating high energy, contemporary space and dividing it into individual studios or “mini salons,”along with a simple pricing structure, was our answer to the problem.
- What are the benefits for the salon professional?
Freedom, no drama and peace of mind. Our salon professionals let us worry about all the hassles that normally come with owning your own business and we let them do what they love. We often say that they get to have all the fun while we work tirelessly behind the scenes to make sure that both our salon professionals and their customers have a great experience. The fact that we divide the space into individual studios also allows each salon professional to be as social or non social as they choose simply by sliding their studio doors open or closed throughout the day. Last, they have the peace of mind that we aren’t going anywhere. We have made significant investments and signed long term leases at each of our locations. We are going to be around for a very very long time.
- Why did you chose Boca Raton for your 10thFlorida location?
We see Boca Raton as a flagship market. To be in the same market as such incredible brands as the Waldorf Astoria or the Mandarin Oriental is very exciting for us. We have actually been looking at the Boca market for the last 4 years but we refused to commit until we found the perfect location that offers convenience, great exposure, and plenty of parking. We are excited that our patience has paid off and that we didn’t have to sacrifice any of our requirements as we are located right off of Federal Highway and in the heart of downtown Boca. www.istudiosalons.com