Laura Albers and her business partners realized that people who like to shred the Aspen mountains often like to party beachside.
That’s why Albers and her partners Joe Lang and Kevin Haasarud decided to bring their Aprés Ski Cocktail Classic to Delray Beach.
The first Apres at the Beach event will take place May 19-21. Delray Marriott will play headquarters to the weekend long event with several seminars, activation stations and pub crawl scheduled to take place throughout downtown.
Albers said her and her partners used to work together at HBO where they put on the U.S. Comedy Arts Festival and they wanted to team up again. So they created the Apres ski event five years ago as a way to combine the local Apres lifestyle with the growing trend of cocktails. The event in Aspen takes place in March and attracts about 600 people to the main events.
The Delray event will trade snow for sand. In addition to tastings on Friday and Saturday nights, there will be “Apres All Day” on Saturday during the day with beach yoga, beach olympics, poolside activities and surfing.
When the team knew they were ready to expand their concept to another city, Albers said they searched along Florida’s east coast.
“We really fell in love with the charm of Delray Beach,” she said. “It’s the idyllic place. The whole town is walkable, which is similar to Aspen. People can enjoy themselves at the beach and come to the events in the afternoon.”
She said the team chose to host the event in May because it is the shoulder season meaning the event will attract mostly locals, not tourists.
“We want to have an event for the locals,” she said.
Total, the event will feature over 20 events from craft cocktail tastings, mixology seminars and pop-up experiences. Aprés at the Beach has partnered locally with Breakthru Beverage and lead sponsors include William Grant & Sons, Stoli Group USA and Brown-Forman.
Friday night’s tasting will bring the snowy vibe of Aspen to Delray with a wintery theme while Saturday night will have a more tropical flair.
On Sunday, catch the Great Après at the Beach Pub Crawl from 2 to 6 p.m. where bartenders will create cocktails and compete for judges who will name one submission the Best Après Cocktail. Pub crawlers will receive a sample version of the submitted cocktail and can cast their vote for their favorite drink.
The two days of the Grand Tasting Experience and The Great Aprés at the Beach Pub Crawl are all included in the limited edition $99 Local’s Pass available while supplies last at ApresAtTheBeach.com.
VIP Passes are also available and include all access to Après events plus a Private Reserve Tasting Room that runs concurrently with the Grand Tasting Village Experience. The Tasting Room will feature a 3-hour sampling of premium spirits and an elít by Stolichnaya Caviar Bar. The VIP Pass also includes exclusive access to the seminar series featured at venues around town.
Follow Après events on social media by visiting their Facebook at www.facebook.com/ApresSkiCocktailClassic, Instagram at @ApresAtTheBeach, Twitter at @apresskicc and Pinterest at /www.pinterest.com/apresskicc/apres-sea-lifestyle.