Be Kind Delray Initiative spearheaded by new Young Professionals Group

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Young Professionals Association of Delray distributing “Kind Cards”, tracking acts of kindness on website and through social media campaign

Imagine a city where brotherly love is shared by all citizens and kind acts are exchanged as a way of life, and no I’m not talking about Philadelphia. It’s a bit farther south in the quaint village by the sea, Delray Beach. This is what the Young Professionals Association of Delray, otherwise known as YPAD is looking to garner awareness of with its new “kind cards” campaign. “Delray Beach is more than a beautiful city to keep warm in the winter, it is a city that radiates warmth from the people who live here year round. This campaign hopes to capitalize on the kindness of our community, and spread it to all corners in a trackable method utilizing social media,” Explains Stephen Chrisanthus, Associate Director of the Delray Beach Marketing Cooperative and member of YPAD. Who better to initiate such a campaign than young professionals, who continue to flock to Delray to live and work. As this youthful movement grows so does YPAD and the number of events it hosts. The most recent monthly event was particularly special for the holidays and kicked off at Santa’s House in Old School Square Park on Tuesday December 9th followed by a Happy Hour Social at Tryst. The first 20 attendees who arrived with a toy to donate to Toys 4 Tots received a free drink. Several dozen toys were collected through the toy drive. A private tour of the 100-foot Christmas Tree was provided by Chrisanthus, where fun facts about the tree, the house and all the holiday festivities were shared. Following the tour, there was some casual networking before kind campaign announcement was made by YPAD Chair, Kilburn Sherman and Finance Manager of Maclendon Wealth Management, a local Delray business who sponsored the event. YPAD and campaign sponsor, Maclendon Wealth Management, introduced the “Kind Card” by distributing a plastic card to all attendees. Each card is numbered, so as acts of kindness occur, the community can track each card’s path online at www.bekinddelray.com or by tweeting #bekinddelray. Therefore, when someone receives an act of kindness accompanied by a numbered card or performs an act and passes the card along, they then go to the easy to use website and make an entry to track it. “This initiative hopes to impact and unify our community, remind residents (and visitors) to pay it forward, highlight the nice things residents do for each other, and most importantly spread kindness around our town,” says Sherman. Alyson Austin, Maclendon’s Practice Manager, declared “When we heard about the YPAD idea of the Kind Cards we knew we had to be the sponsor! Maclendon’s motto is – do the right thing – and what better way to inspire that throughout the community. It is fun and exciting to watch this movement spread and there is no better community for this to spark the kindness!” YPAD, the Young Professionals Association of Delray is a group within the Greater Delray Beach Chamber of Commerce that kicked off February 2014. YPAD’s Mission is to lead in the development and cultivation of professional relationships which bring about action and enhance the communities in which we live. Membership is geared toward professionals who live or work in the Delray Beach or surrounding communities who are under 40 years of age. Monthly events vary with socials, speakers, and entrepreneurial group discussions with startups – all include a component of networking to build relationships. For more information visit www.delraybeach.com/ypad