Community spirit brings home coveted recognition
DELRAY BEACH, FL – There is no limit to what the Delray Beach community can accomplish when it comes together. On Wednesday, April 18th, Delray Beach scored a huge win by bringing the coveted BizBash Florida Readers’ Choice Event Producer of the Year Award home for Executive Director of the Delray Beach Marketing Cooperative (DBMC), Sarah Martin. “This award means so much because the winner was determined by people’s votes,” Martin explains. “Out of 11 finalists from some of the largest cities in Florida, we won because Delray Beach supporters all voted.” Martin, who is responsible for producing the Signature Delray Beach Event Series, On The Ave and producing the famous 100-foot Christmas Tree, July Fourth and First Night for the City, will be honored by BizBash in their nationally distributed magazine. Biz Bash publishes magazines, e-newsletters, hosts websites and produces trade shows and award shows all over the United States and is heavily recognized and celebrated in the event industry worldwide. The win will bring exciting exposure to Delray Beach. Sarah Martin has been “making a spectacle” for the last 10 years in Delray Beach, with supersize events in the public forum. Known to be a firecracker in the community, she has brought new life to the Delray Beach Marketing Cooperative, a 501c(6) organization responsible for marketing Delray Beach. Martin’s efforts have earned Delray Beach national attention. Her events bring in anywhere from 30,000 to 125,000 people. Grammy-winning artists grace her stages. While building the community’s 100-foot Christmas tree is a major feat in itself, Martin increased attendance tenfold at the event by arranging for Santa’s arrival in the heart of Delray Beach via helicopter. Martin’s driving force, increasing economic impact for the community, brought $10 million to Delray Beach last fiscal year. After graduating from Florida Atlantic University, Martin was C.E.O. of her own public arts consultation company, working with municipalities such as Coral Springs, Delray Beach, and Miami Beach. She joined the DBMC as Director of Special Events in 2006 after freelancing with the DBMC for two years. She was named Executive Director in 2010.