BlueIvy Communications, a Delray Beach-based public relations and communications firm, is the PR agency of record for the Delray Beach Open by VITACOST.com through 2022.
The firm will handle media outreach for all entertainment and community related activities and programs related to the tournament, which is held annually at the Delray Beach Stadium & Tennis Center and takes place next year from Feb. 14 to 23.
BlueIvy Communications will develop and execute a public relations strategy designed to garner maximum media exposure for the popular event. The agency will support tournament Media Director, Natalie Mikolich-Cintorino, who continues to oversee all communications for the event including managing public relations activities with the ATP Tour and ATP Champions Tour. BlueIvy Communications is also a Gold Sponsor of the tournament.
“We are thrilled to join the great Delray Beach Open team and build local, national and international excitement for this stand-out South Florida event,” said Melissa Perlman, BlueIvy Communications Founder & President. “We look forward to making the tournament a must-see event for Floridians, tourists and tennis enthusiasts from all over the world.”