Boca Ad Agency Changes Name, Opens New Office, Appoints New President


Staff report

Boca Raton-based Green Integrated Marketing Services has changed is name to Pace to match the name of its parent company in New York, Pace. Pace is a WPP company.

Pace’s Florida Division is headquartered at its Boca Raton offices and includes offices in Orlando and Miami. Diana Riser has been named president of Pace’s Florida Division and is based in the new Miami office.

The marketing and advertising agency has a client list including, The Bristol Palm Beach, Boca Raton Regional Hospital, Broward College, Florida Atlantic University, and the Boca Raton Airport Authority.

Green Advertising was started in Boca Raton in 1986 by Phyllis Green, former V.P. Retail Sales, ABC-TV Network. The agency evolved to Green Integrated Marketing Services to offer creative services, digital services, media planning, video production and website services. The agency houses a full-service video production studio, web and digital media specialty services, copywriters and creative designers.

Green serves clients in all industries and has been agency of record for companies in real-estate, gaming, education, healthcare, and tourism. WPP acquired Green in 1999, under the Pace banner. With the 2017 expansion, the agency is known as Pace, Florida Division.

“After an extensive search, we choose Diana Riser, who is poised to grow Pace’s Florida Division into the premier agency of South Florida,” Phyllis Green said of Riser’s appointment.

Riser has roots in South Florida and is known in the publishing industry for building magazines and client relationships and for employing savvy sales and marketing service that expanded operations into monetized digital and mobile products.

Her most recent role has been publisher of Modern Luxury in Miami which produces Miami magazine, Interiors South Florida and Modern Luxury’s Weddings, as well as multi-tiered digital and mobile products for Modern Luxury’s magazines.

Riser has more than two decades of specialization across every category of luxury business: real estate, lifestyle, tourism, medical/healthcare, arts and culture, and high-end brands. Riser is equipped to run a multi-location, multi-service agency, after having managed more than 30 advertising and digital agency relationships as service contractors.