Boca Raton Bowl Taps Kaye Communications For 2015 Game


BOCA RATON, FL – The Boca Raton Bowl has retained Kaye Communications PR & Marketing (KCOM-PR) as its strategic communications and community engagement agency for its 2015 postseason college football game, scheduled for Tuesday, Dec. 22, 2015, at 7 p.m. at FAU Stadium in Boca Raton. The announcement was made by Boca Raton Bowl Executive Director Doug Mosley, who reported that KCOM-PR, headquartered at 2201 Northwest Corporate Boulevard, Suite 205, in Boca Raton, will focus on providing a “think tank” communications strategy; increasing consumer, tourism, business-to-business awareness and collaborations through its established relationships and BizGen tools; expanding “crowd and fan” raising grassroots outreach; increasing news-generating brand storytelling; and enhancing Boca Raton Bowl-generated digital, online, social media and e-communications initiatives for all bowl-related events. Contributing multi-tiered communications leadership for lead-in events and game day, Mosley reported that KCOM-PR President and Chief Strategist Bonnie S. Kaye will serve as a member of the Boca Raton Bowl’s Executive Committee as it readies for this year’s game match-up between the American Athletic Conference (AAC) and Mid-American Conference (MAC). In its collaborative role, KCOM-PR will work closely with Boca Raton Bowl leadership to support ESPN Events that owns and operates the bowl game and its various supporting agents and stakeholders. These include: ESPN West Palm, that is spearheading corporate sponsorship and hospitality; Orange Bowl operations, that is driving sports media relations, ticket sales and event operations; as well as destination stakeholders such as the City of Boca Raton, Palm Beach County, Discover the Palm Beaches, Florida Atlantic University and beneficiary Spirit of Giving Network’s to build fan and community momentum. “We are pleased to have successfully recruited Kaye Communications to be part of our Boca Raton Bowl strategic communications planning and community activation team,” noted Mosley. “The firm’s long-standing track record, its own leadership investment and role in Boca Raton’s community advancement, ‘marketing PR’ expertise, established public-private partnership relationships, grassroots initiatives and news media brand-telling success make it a perfect fit.”