Candyshade Provides Shade, Protection From Sun, Convenience

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By: Marisa Gottesman Associate Editor
When Paul Remolina moved to South Florida, he said he realized how much damage the sun could do to his skin and others.
But he also knew one of the main reasons people go to the beach is to tan their bodies. So, he set out to create a product that would help protect people from harming their skin without having to schlep an oversized umbrella to the beach.
The result he and his team of three millennials created is CandyShade, which allows sunbathers to soak up rays without being hit by harmful UVA and UBB rays.
The shade, which looks like a lollipop, hence the candy reference in the name, was created in Boca Raton. It is small and easy to transport. It clamps onto a chair and the arm is bendable to cover your face and part of your body as the rises and sets.
Remolina began the process of creating the shade about two years ago. He moved to the United States from Columbia in 2000. As a political refugee, he shifted his career path from land developer to small business owner. He also dabbled in marketing, branding and advertising and said that has been helpful in starting CandyShade.
“Creative thinking is something I enjoy,” he said. “It’s a challenge. It’s like a game. Give me a problem and I will figure it out.”
He said his first step was finding the best materials to create the shade. The shade material is the same fabric used by the “Sumbrella” company, which is high-quality and protects skin from the sun’s harmful rays. The shade is light weight, waterproof and durable. It has been tested in winds more than 20 miles per hour. It is also available in different colors, finishes and can be customized.
The shade is easily maneuverable by a sunbather without the hassle of having to get up and move an umbrella or a chair as the sun’s position changes. You also won’t have to worry about a gust of wind carrying it down the beach.
“Umbrellas aren’t always as efficient as they look,” he said. “We see a lot of potential for this product.”
But breaking the mindset of how people always do something, like bringing an umbrella to the beach, has been a challenge for the team.
In addition to reaching out to individual beach goers to purchase a CandyShade, the company is reaching out to hotels and resorts with their product. Because there is nothing comparable on the market, Remolina said the team has to convince corporate companies why they should try a new product.
He sees that as just another challenge that creative thinking will solve.
“We have to succeed no matter what,” he said.
For more information on CandyShade or to purchase one, visit candyshade.com