DELRAY BEACH, FL –Delray Beach got a special visit last month from USA Today and the Travel Channel as part of Rand McNally’s Best of the Road contest. The reason? Delray is one of six towns competing for Rand McNally’s designation of “Most Fun Small Town in the USA.” Rand McNally’s “Fresh Travelers” team of Patricia Serrano and Anna Haas are taking to the road this summer, exploring all six locales competing for the title. The Delray Beach Marketing Cooperative (DBMC) asked the community to help welcome the Fresh Travelers to Delray Beach by attending an event at the Old School Square Pavilion on Thursday, June 28. The welcome rally featured a free, one-hour concert with country sensation and hometown girl Amber Leigh. After the concert, the crowd was scheduled to participate in a group photo/film shoot at Worthing Park. Plans called for Delray’s newest restaurant, Salt7, to host the Fresh Travelers and provide an extended happy hour to those who followed a special DBMC’s mobile marketing campaign. “We invited all Delray Beach fans to attend the rally to welcome these very special judges and show them just how fun our town can be,” said Sarah Martin, Executive Director of the DBMC. The Rand McNally Best of the Road Contest started with 650 competing destination, each of which was responsible for obtaining the most online votes for their town. Delray Beach came from behind and shot to the #1 Small Town in Florida in just a few days of voting.
“There is no limit to what we can accomplish when we come together in support of Delray Beach,” said Martin. “The community has proven this time and time again.”
All 30 small towns in the running for a Rand McNally small-town title will be filmed for a Travel Channel Special set to air on July 25. The winners in each category will be announced on July 16 at the annual Destination Marketing Association International Conference. Each winner will be featured in USA Today and will have a half-page profile in Rand McNally’s 2013 Road Atlas. For more information, please contact Stephanie Immelman at 561-279-1380 x36 or email Simmelman@delraybeach.com.