Delray Beach’s First Boutique Indoor Cycling Studio Now Open Downtown

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PurCycle, a new state-of-the-art indoor cycling studio has announced the grand opening of its Delray Beach facility, which opened its doors on June 1, 2013. Located in the heart of downtown Delray Beach at 101 SE 2nd Ave., PurCycle is the creation of president and founder Nicole Danna, a South Florida resident who relocated to Boca Raton in 2008 from Boulder, Colorado. When the area fitness facilities failed to match her expectations in regards to training, equipment and staff, she decided to strike out on her own to create a “Spinning” facility that would bring a higher level of quality and service. “I chose Delray Beach because – aside from the downtown area’s charm and small- town feel – it offered the perfect setting for PurCycle to establish itself. In addition to being a health-focused community, Delray’s friendly, supportive business environment has made the entire process smooth and easy,” said Nicole. The 2,000-square-foot facility offers a lounge area where a vegan juice bar will serve bottled cold-pressed juices and a limited menu of vegan and vegetarian fare starting in November. The main focus, however, is the 1,000-square-foot training room featuring a fleet of 25 of Star Trac’s newest Spinning “Blade” bikes. The bikes are used alongside a cutting-edge wireless exercise intelligence system known as Performance IQ, which monitors and records each client’s heart rate and calories burned in real time during each class. If requested, individual stats are displayed on a TV at the front of the class, as well as recorded and emailed to each client at the end of each session. Guests and clients can track this information through his/her PurCycle account to measure personal performance, or to track and maintain fitness goals. “PurCycle combines the best technology, equipment, instructors and atmosphere so clients can make the most of their cycling class,” Nicole Danna. “The PurCycle experience provides you with everything you need to maximize your workout, build endurance, lose weight, and reach fitness goals. Whether you’re a road rider looking for a challenging indoor training session, a dedicated spin junkie, or a first-time spinner, PurCycle is the perfect place to achieve your goals.” Designed for all fitness levels, the PurCycle class program offers several “rides” or class types that incorporate various cycling techniques, including endurance and interval training. Classes are sold online via the website (or in-studio) individually for $18, or in class packs ranging from three classes for $50, to a 20-class pas for $165 and an unlimited month pass for $175. Upon purchasing a class, guests receive a complimentary heart rate monitor (a retail value of $69.99 given to clients for free with the purchase of a 20 or unlimited class pass) that integrates with PurCycle’s exercise intelligence system during cycling. Demo heart rate monitors are given to first-time riders who wish to see how the system works before purchasing. The first class is free for everyone. PurCycle is open daily from 5:30 a.m. to 8:00 p.m., with classes throughout the day. The studio recently added a noon “lunch” ride at 12:15 p.m. each Wednesday, and celebrates a weekly “happy hour” ride at 4:30 p.m. on Friday allowing class attendees that ability to redeem a complimentary drink card at participating Delray Beach establishments Dada, Tryst and Dubliner. Guests must reserve their bike in advance of each class via PurCycle’s online scheduling system, zingFit, which allows riders to select the bike they wish to ride during class. To schedule a class, visit PurCycle online at www.pur-cycle.com or for more information, follow the cycling studio on Facebook at www.facebook.com/purcycledelray or call the studio at 561-901-7746.