Jessica Rosato, Broker Associate with Nestler Poletto Sotheby’s International Realty in Delray Beach, has joined forces with George Harvey, Luxury Agent with William Pitt Sotheby’s International Realty in Connecticut to create a new marketing program called “Double Exposure” to better serve the Florida market.
According to Rosato, she and George Harvey’s paths collided over a year ago, and they instantly connected.
“We ended up working a multi-million dollar deal together in the Addison Reserve Country Club, the highest sale the community had seen in quite some time,” she said. “From that point on, with such great success, we’ve been working together towards better serving the Florida market by giving advanced exposure to the property’s we list.”
Many of Florida’s buyers are coming from the Northeast so being able to effectively market homes in those areas is key. Having Harvey on the ground driving buyers to Rosato allows properties to be seen up close with a purpose in many different marketplaces.
Affiliated with Coastal Sotheby’s in Palm Beach, William Pitt Sotheby’s in Connecticut, Four Seasons Sotheby’s in Vermont and Julia B Fee Sotheby’s in New York, they have it covered.
“With the Global reach of Sotheby’s including 19,000 agents in 850 offices in 65 countries around the world, we are now combining local expertise by connecting two agents with four offices in four regions,” Rosato said. “This will give expanded exposure for our clients. Double Exposure will be operating in Connecticut, New York and Vermont to bring Northeast buyers to Florida’s shores.”
By combining innovative grass roots marketing techniques using Apple TV, Cinematic Tours and 3-D imaging, the duo will be able to offer their clients access to properties in the Northeast and Florida.
“This is a new approach to how we have been operating.” Harvey said. “We are connecting South Florida and New England like no other firm.”