Delray’s 2nd Annual Fabulous Fashion Week Hits Downtown January 17-24 2015

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DELRAY BEACH, FL – Celebrate style, sophistication, fashion and beauty during Delray’s Fabulous Fashion Week from January 17 – 24, 2015. The local, national and international styles, designs and diverse fashions found in the boutiques of Delray Beach will take center stage with runway events, designer trunk shows, styling tips, beauty events and of course shopping throughout the Downtown area. More than 60 models will grace the catwalks and streets of Delray Beach throughout Fashion week, and the events will involve more than 70 businesses and local charities. A variety of the city styles will be showcased spanning retro, boho chic, world inspired, edgy, resort casual and glamorous, all of it culminating in a dazzling grand finale fashion show that will take place in front of the historic Colony Hotel on Atlantic Avenue. This week long event created by the Downtown Development Authority and the local downtown merchants, led by Jule Guaglardi, owner of Roxy Lulu, has been designed to generate an awareness of Downtown Delray’s fabulous boutiques, designers, salons and other merchants. Fashion Week is an opportunity for many of the Downtown businesses to showcase their merchandise, designs, create in-store events, and afford many of Delray’s handsome men and beautiful ladies to strut their stuff during the week’s Fabulous Fashion Shows! “One of the main goals of the DDA is to market and promote the downtown businesses to drive economic growth – and what a fantastic way to do it! “We are very proud to have the opportunity to share with the local residents and visitors to Delray Beach the unique mix of downtown retail fashion that is now here, from bikinis to ball gowns, local designers, and accessories, all within a 12 block radius,” said Marjorie Ferrer, Executive Director, DDA. The festivities kick off Saturday, January 17th at 7pm with over 30 beautiful models, both men and women showcasing Delray SWIM. They will strut the sidewalks in the center of Downtown to promote the beginning of Fabulous Fashion Week 2015. “A splash of excitement and buzz will launch Fashion Week and we will share the schedule of all the happenings Downtown,” said Laura Simon, Associate Director, DDA. Over 35 events will take place throughout the week both in-store and on the runway offering everyone the opportunity to find that perfect outfit. This year each show will be themed with a different collection each night and include both men and women’s wear found within the boutiques of Downtown Delray Beach. The events are free to the public, but there are also opportunities to donate to several local charities with purchases of runway seating. The year’s Fashion Week charities are the Achievement Centers for Children and Families on Tuesday, January 20th and Saturday, January 24th where runway seating will be $15 per seat. They will also be the charity of choice for the 3rd Annual Stiletto Race on January 23rd. The Delray Center for the Arts will host the Recycled Runway Event on Sunday, January 18th where the proceeds will benefit their organization at $25 per person. “Downtown Delray Beach’s fashion industry and style collection is growing tremendously, and with events such as Fabulous Fashion Week with models strutting the catwalks and opportunities for extensive shopping, we hope that it will continue to have a positive economic impact on the Downtown community,“ said Jule Guaglardi, owner of Roxy Lulu. Delray’s Fabulous Fashion Week sponsors are: Platinum – Lincoln of Delray; Gold – Delray Beach Magazine, Swatches and Rags, Roxy Lulu, Grimes Tents & Events; Silver – Naked Hair Salon & More, The Colony Hotel & Cabana Club, Salt7, Delray Garden Center, Samar Hospitality, Innov8; Bonze – Margaux Riviera, The Fairfield Inn and Suites, 4th Avenue Photography, Birthdaycomp.com, and Miami Fashion Network; Media: The Pineapple Newspaper. All events are free to the public to attend and ones you will not want to miss – from bikinis to ball gowns, Downtown has it all. Runway seating at any of the shows will be available for a ticketed price and proceeds benefit Delray charities. For a complete schedule of events, please visit downtowndelraybeach.com/fashion-week, facebook.com/DelrayDDA, #DelrayFashion, or phone: 561.243.1077.