Don Shula Takes on National Gourmet Burger Competitors

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It’s a local source of pride how South Florida’s own football legend and powerhouse restaurateur Don Shula translated his accomplishments on the gridiron to the grill. For more than twenty years, Shula’s signature steak houses and high end dining concepts have taken off around the country – over 34 locations and counting. Now, yet another Shula win – a fast casual, gourmet burger restaurant called Shula Burger. The first prototypical Shula Burger franchise location in the country opens its doors in Delray Beach next month, incorporating the hot restaurant trends of gourmet burgers in a fast casual setting with a transparent, wide open view of the kitchen and meal preparation. No Sitting On The Sideline After opening two successful corporate- owned Shula Burger locations in South Florida in the past year, Shula Burger will open its first independently owned franchise in Delray Beach on July 10, 2013 with plans to expand across the state and nation. While it may be the Shula name on the restaurant and the Shula name branded into their signature bun, Delray Beach resident and entrepreneur Carrie LaNoce stamps her name on the fast-casual, gourmet burger business in South Florida as she becomes the first independent Shula Burger franchise owner. Shula Burger’s Delray Beach Grand Opening: Wednesday, July 10th, 11 a.m. – 10 p.m. 14917 Lyons Road, Suite 114 in Delray Beach. Join owner, Carrie LaNoce, founder, Coach Don Shula, CEO, Mary Anne Shula and Miami Dolphins legends in celebrating the opening of the first independently owned Shula Burger franchise. As part of the celebration, Shula Burger will hold a special in store drawing to reward 50 fans attending the event with a free burger each month for an entire year! In addition, talk with the Shula Burger team about the “Burger Explosion” and why they think Shula Burger will stand out – beef and bun – above the rest in South Florida. Carrie LaNoce will also donate 5% of the net proceeds from her Shula Burger restaurant (on July 10th) to Achievement Centers for Children and families, an organization that has been near and dear to the Shula family for years. This charity provides affordable, quality care for children whose parents wouldn’t be able to keep their job or go to school without this service. First Shula Burger Franchise Brings on the Beef! “I’m honored and excited to open the first independently owned and operated Shula Burger franchise in the country, and feel like I’m in the perfect position to satisfy South Florida’s craving for gourmet burgers with a trusted brand name 100% behind me every step of the way,” says Carrie LaNoce, the first independent Shula Burger franchisee. “Coach Don Shula knows what it takes to build a winning team. He won more games than any coach in NFL history, and led our beloved Dolphins to the NFL’s only perfect season. That winning attitude and dedication to greatness is the driving force behind Shula Burger.”

”We’ve combined the hottest trends of better burgers in a fast casual setting with the transparency of cooking right before the customer.”

 

-Legendary Coach Don Shula

Winning Burger Served With Trending Restaurant Concepts Shula Burger scores with customers by capitalizing on what experts call the hottest trends in the restaurant industry today.

  • “Gourmet Burger/Fast Casual” – Within the $69 billion-dollar quick-serve and fast-casual burger market, the Better Burger Category is the fastest growing segment. Combining their access to the finest Premium Black Angus Beef in the world through the trademarked Shula CutTM program, gourmet ingredients, handcrafted beers and to-die-for shakes, Shula Burger will directly compete with national chains in the burgeoning gourmet burger space.
  • “Transparency” – Consumers, especially Millennials, crave a view of the kitchen so they can watch chefs prepare their food in total transparency. Just like in the famous Shula steakhouses, chefs prepare your meal in plain view including the signature “Shula burger” and “the Don”.

“We’ve combined the hottest trends of better burgers in a fast casual setting with the transparency of cooking right before the customer for a spectacular dining experience we know will catch on here and around the country,” says Coach Don Shula, Shula Burger founder. The Shula Burger brand allows us to serve more customers more often, and introduces new consumers to the Shula family and the high quality dining experience we consistently deliver. This brand is a clear winner for us, and we want to accelerate expansion here in South Florida through partners like Carrie LaNoce.” About Shula Burger: Shula Burger, part of the Shula Steak Houses, LLLP family of restaurants, is one of the nation’s premier fast casual burger concepts. Shula Burger is immediately distinguished from other fast casual burger concepts because it’s based on more than twenty years of experience serving burgers made with The Best Beef Money Can Buy at other Shula’s Steak Houses, LLLP, restaurants. Shula burgers are always fresh, never frozen and are served in a warm, inviting and casual environment. Shula Burger’s robust menu features tasty burgers with unique toppings, like avocado, caramelized onions, roasted peppers, and goat cheese, among others, and a “create your burger” option that allows customers to build the burger that best suits their tastes. The menu also offers chicken or veggie burger replacements for those keeping it light, wine and beer pairings for those looking to relax after a long day, and multiple kids’ meal options for those looking for a fun night out with the family. Just like every other Shula’s Steak Houses, LLLP restaurant, Shula Burger is based on the same principles that propelled Don Shula to the last NFL perfect season and back-to-back Super Bowl championships. Shula Burger’s staff is dedicated to providing each customer with the perfect burger and a perfect experience that fits their individual tastes. Perfect season. Perfect burger. Shula Burger. For general or franchise information please visit www.donshula.com.