Downtown’s New Wallet-Friendly Friday Night Social

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                    No need to dig deep in your pockets for a little class this weekend. PRIME, located in the center of Atlantic Avenue, is host to a Friday night social that not only offers a great drink special but an alluring atmosphere, exciting giveaways and a sexy crowd of locals and tourists alike. PRIME’s swanky interiors comprised of Italian crystal chandeliers, Italian marble flooring and a luxe bar will make the $5 Signature Ketel One martinis feel like a steal. Whether you want a “vodka martini, shaken not stirred” like James Bond or you’re feeling a little “Sex in the City” with a Cosmo, as long as it’s made with Ketel One, the price can’t be beat. Try something a little less traditional and select one of PRIME’s signature cocktails like their famous Cucumber Martini, made with Ketel One Vodka, muddled cucumber and mint, with a splash of Chandon Brut or the Lemonade Martini, shaken with Ketel One Citroen, lemon zest and a splash of PRIME’s old fashion lemonade, complete with a sugared rim glass.

Start the every weekend off right by sipping martinis and enjoying smooth DJ beats from 9 p.m. to 12 a.m. while overlooking the hustle and bustle of Atlantic Avenue. The red carpet is rolled out every Friday night at PRIME and it is quickly becoming the area’s hippest new social for the well-dressed and wallet-savvy. PRIME is located at 110 E. Atlantic Ave. For reservations call 561.865.5845