Grooming Industry leader European Wax Center, which provides luxury services at an affordable price, recently opened their 333rd location in Boynton Beach and hosted a ribbon cutting ceremony with the Delray Chamber of Commerce. The new wax center is located at 1000 N. Congress Ave in the Boynton Town Center (across from the Boynton Beach Mall) and will bring its quality services to residents and local businesses from Lantana south to Delray Beach. European Wax Center delivers the most effective and painless wax experience possible. Their unique COMFORT WAXTM, a hard wax made from 100% natural beeswax, was designed to optimize the guest’s comfort and has revolutionized the grooming experience. Additionally, European Wax Center’s wax specialists (all are licensed estheticians) perform each wax using their exclusive 4 Steps to Gorgeous TM skincare process, which is packed with antioxidants and vitamins. These specially designed products are not only great for your skin, but they make waxing less painful and last longer. Jessica Coba, co-founder of European Wax Center, explains, “Modern waxing is about feeling confident, sexy, and pampered. However, this practice is often believed to be for the ‘privileged’ leaving consumers with two unappealing options: the cheap, corner nail salon with questionable sanitary practices or the elegant, but over priced spa. We needed to rally women and men around a new option that’s for everyone: European Wax Center is that option.” “We are thrilled to be expanding the European Wax Center experience throughout South Florida,” says Lauren Adams, Franchisee of European Wax Center’s Boynton Beach location. “We believe that high quality waxing should be accessible to everyone and can be incorporated into everyone’s regular routine and skincare regime.” Adams, a 20 year Marketing veteran, first visited a European Wax Center in Miami and was wowed by the affordable prices, modern upscale design and how the waxing was virtually ouch-less! Her husband, Bill Adams, co-host of the Bill & Christie Morning Show on Sunny/WEAT 107.9 FM, immediately recognized it was a great concept they needed to bring to this area. “I know it sounds funny coming from a guy like me. I never expected to know so much about waxing. Everyday I’m amazed at how many listeners tell me how much they love to wax; men and women of all ages…from young women and professionals to athletes, it’s popular with everyone. “ Today, European Wax Center is recognized as the leader in comfortable and hygienic waxing. With the addition of the Boynton Town Center location, luxurious waxing can be incorporated into the regular routine and skincare regime. European Wax Center enables everyone to feel pampered, beautiful and sexy. For more information about European Wax Center or to inquire about owning a franchise log onto www.waxcenter.com or like us on Facebook at www.facebook.com/EuropeanWax and twitter @EuropeanWax.