Fifth Third Surpasses $1 Million in Donations to Stand Up to Cancer


Fifth Third Bank recently exceeded $1 million in donations to Stand Up To Cancer (SU2C), with more than $500,000 in donations from the recent “Pay to the Order of” campaign. The “Pay to the Order of” campaign was launched in January and leverages new checking accounts to help drive donations for groundbreaking cancer research. For each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to SU2C, an initiative that supports scientific collaboration to accelerate innovative cancer research and bring new therapies to patients quickly. The campaign ran through April 15. Fifth Third began working with SU2C in 2013 when the Bank launched the Fifth Third SU2C credit and debit cards, which direct donations to SU2C for every qualifying purchase made using those cards. Fifth Third Bank is the only card issuer to offer SU2C payment cards and contributed more than $534,000 in donations to SU2C in 2013. SU2C Co-Founder, Rusty Robertson commented, “We are thrilled with the tremendous support we have received from not only Fifth Third and its customers, but the enthusiasm in which Fifth Third employees have embraced the cause. Together and through initiatives like the ‘Pay to the Order of’ campaign, we can continue to fund innovative cancer research.” The “Pay to the Order of” campaign also engages others – including current customers – by asking consumers to upload a photo at or use the hashtag #PayToTheOrderOf to share who they are fighting for. Fifth Third will donate $1 to SU2C each eligible photo shared using the hashtag #PayToTheOrderOf on Twitter, Facebook, Instagram and Vine. Click here for full terms and conditions. “We have been extremely pleased with the level of engagement at our branches, on social media and among Bank employees throughout the ‘Pay to the Order of’ campaign,” said Maria Veltre, senior vice president and chief marketing officer, Fifth Third Bank. “The stories that surfaced and the connections made have been inspirational and beyond what we could have ever hoped for. We are so pleased to help drive additional funds to SU2C to help Fifth Third Bank surpass $1 million donated since we began our relationship one year ago.”