By: Joanie Cox-Henry Contributing Writer
Brothers Jerry and Sam Delaney were so passionate about their lives spent by the ocean they decided to build a boardshorts business in 2009 dedicated to utilizing recycled and organic fabrics while donating a portion of profits back to organizations that preserve beaches and waterways such as Surfrider Foundation, Clean Ocean Actions, and Ocean Plastic Challenge. Greenlines, which opened its first store in Montauk, N.Y. in 2014 now has a location at 439 East Atlantic Ave., in Delray Beach.
The sustainably stylish clothing line offers men’s, women’s and children’s boardshorts in three different types of fast-drying fabrics along with t-shirts, hoodies, hats and reusable stainless steel water bottles. The store is located in the iconic space that formerly housed Bruce Gimmy’s Trouser Shop.
“We were looking for a long time in South Florida for the perfect space to open our shop,” Sam Delaney said. “We were originally looking in Jupiter, where my wife’s family lives, but once we came to Delray, we found this space and just fell in love with it.”
After surfing in Delray’s blue waters, Delaney admits he was hooked. “I’m very fond of Delray,” Delaney said. “The color and clarity of the water are amazing. It’s become one of my favorite beaches to surf along with Montauk, right after a hurricane passes through.”
Delaney said Gimmy was also a big reason they also chose that spot. “We didn’t need a huge space but we loved the location of Atlantic Avenue,” Delaney said. “And we really connected with Bruce. We moved into that space the weekend of Thanksgiving. Bruce comes by and visits.”
Growing up surfing, Delaney and his brother were always passionate about the environment and wanted to launch a business that incorporated that passion. “Our boardshorts are made from plastic bottles and recycled polyester fabrics,” Delaney said. “We were also very inspired by old surf movies and wanted to create board shorts that weren’t as long and with a cleaner look.”
Greenlines boardshorts come in classic solid hues such as blue, gray and green and preppy striped patterns. There are also varieties that feature color blocking and retro-striped trim.
With locations currently in New York, New Jersey and now Delray Beach, Greenlines is also slated to expand to Del Mar, Calif., this summer and Nantucket.
Billy Marshall, a surfer who works at the Delray Beach store, loves Greenlines boardshorts for the brand’s wearability while he’s catching waves. “The shorts are so stretchy and comfortable to wear while surfing or swimming,” Marshall said. “I also love that the brand is eco-friendly. Surfing, you tend to spend a lot of time at the ocean and you experience firsthand the effects of people leaving trash behind and what it does to our beaches. Greenlines aims to preserve our beaches for generations to come, which is so important.”
For more on the brand, visit Greenlines.com.