Hot Here: It’s Always Cool in Delray Beach

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Delray Beach Marketing Cooperative launches summer marketing campaign

DELRAY BEACH, FL – “No matter what the thermometer says, this summer it’s always cool in Delray Beach.” That’s the message the Delray Beach Marketing Cooperative will be sending out beginning this month with its new “Hot Here: It’s Always Cool in Delray Beach” summer marketing campaign. “The campaign is designed to bring visitors to Delray Beach in the summer and shoulder seasons to support our local businesses,” said Stephanie Immelman, executive director of the Delray Beach Marketing Cooperative. The campaign, created by Immelman and DBMC Associate Director Stephen Chrisanthus, will target in-state travelers as well as residents of cities with non-stop flights to Palm Beach International Airport. It will use heavy social media and public relations, in addition to advertising, to get the message across. “The locals know that Delray Beach is a cool place to be year round,” Chrisanthus said. “We want to send that message to cities that may not know