I9 Sports Player Becomes Local Franchise Owner

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By: Marisa Herman Associate Editor

Brandon Seeley grew up playing youth sports with i9 Sports, now he owns a local franchise.

Seeley, 24, went from player to coach to referee to owner and he says he still loves i9 Sports as much as he did when he was younger.

“It is a sports league like no other,” he said.

It is the kind of league that reminds parents why they signed their kids up to play sports, he said, adding the focus is on the kids, not the parents yelling at each other.

i9 is based in Tampa and has more than 750 territories across the country and more than 1.4 million players. Seeley’s territory covers Boca, Delray and Boynton. It is independently operated, but follows i9’s business model and mission of helping kids succeed in life through sports.

“I fell in love with what i9 stands for,” Seeley said. “It’s a real big, happy family.”

Sports offered include baseball, soccer, football and basketball for kids from third grade to sixth grade. i9 operates year round at different venues like Olympic Heights High School fields, city fields and other locations.

The company was founded in 2003 on the principle that, “The No. 1 reason kids play organized sports is to have fun, not to become the next draft pick.”

The model teaches good sportsmanship, healthy competition and safety.

After dabbling in real estate, Seeley said he purchased his franchise. He said there is nothing like getting out on the fields over the weekend to see all the hard work his players put in pay off.

He said he loves seeing the kids grow as they learn how to kick a soccer ball to scoring a goal.

“You are managing a sports league for kids,” he said. “You get to see how it changes their lives.”