KCOM-PR Promotes Iconic Boca Brands


For 19 years, KCOM-PR has delivered strategic brand communications for similar broad-based launch and reinvention positioning initiatives for several of Boca Raton’s iconic destination brands. Among these are the City of Boca Raton for the re-branding and revitalization of its CRA Downtown Boca, Allianz Championship since its move to Boca Raton 10 years ago, Boca Raton Police Services Department’s business and grassroots VIPER crime prevention program, Boca Raton Resort & Club and its Premier Club, Town Center at Boca Raton upon annexation to the city, and Royal Palm Place for its total brand and mixed-use transformation from Royal Palm Plaza. Most recently KCOM-PR is leading the re-branding communications and business-to-business education for the repositioning of the Arvida Park of Commerce (APOC) that has been designated as a planned mobility hub and renamed The Park at Broken Sound. This follows the firm’s community engagement and media relations initiatives to support new ownership acquisition of The Boca Raton Bridge Hotel to its total reinvention as the Waterstone Resort & Marina, featuring the only public on-the-water “dock to dine” restaurants in Boca Raton. Other diverse public-private initiative efforts by KCOM-PR have supported the Charles E. Schmidt College of Medicine at Florida Atlantic University, Boca Raton’s Promise (with the firm’s creation and activation of the BOCA BRAVE grassroots initiative for breaking the silence on mental health), Nat King Cole Generation Hope and the upcoming inaugural Boca Raton Mayor’s Ball presented by Rotary Club Downtown Boca Raton. KCOM Founder & Chief Strategist Bonnie S. Kaye, who also serves on the board of directors of the Greater Boca Raton Chamber of Commerce and the FAU Foundation, added, “All of us at Kaye Communications are pleased to join the Boca Raton Bowl game leadership roster to once again rally South Florida to propel yet another Boca asset to shine bright in the national spotlight.”