Lang Realty is gearing up for its annual “In The Pink” campaign to benefit the American Cancer Society. Throughout the month of October, Lang will turn “pink” in support of Breast Cancer Awareness Month.
“We are proud to continue to show our support of this cause,” said Scott Agran, president of Lang Realty. “Many of our own agents and staff have personally battled this disease or have gone through this with loved ones.”
As part of the month-long promotion, Lang’s branding and advertising will be pink; offices will turn pink with décor and pink themed events will be held throughout the company. Lang Realty will make a donation to American Cancer Society, Making Strides Against Breast Cancer, for each home closed throughout October, along with their Agents who will also make a donation for each home they close throughout the month. Many of Lang’s agents and staff have formed teams to participate in area Making Strides Against Breast Cancer to raise additional funds.
Dawn Forgione, a Lang agent since 1998, was diagnosed early with breast cancer at the age of 49 and has been cancer-free for seven years.
“It is through fundraising and efforts such as this that helps save lives,” said Forgione, a resident of Boca Raton and chair for this campaign. “I was fortunate in having detected this disease at its earliest stages with the technology and research supported by organizations such as the American Cancer Society, Making Strides Against Breast Cancer.”
Last year, Lang Realty raised $10,000 for the cause.