Fatima NeJame, president and chief executive officer of the world renowned Palm Beach Photographic Centre (PBPC), today announced that the nonprofit cultural institution will present PALM BEACH SWIM WEEK, nightly “Runway” fashion shows revealing the latest local trends in swimwear, resort wear and accessories. Produced by FUSION Fashion & Art Productions, Inc., the SWIM WEEK fashion shows will run from 6 to 9 pm, Thursday, November 5, through Sunday, November 8. “Over 100 fashion designers have applied to be in the shows and many have specifically designed their clothing line to be featured in the style and spirit of the Palm Beaches,” says Lilyana Eisele, producer and chief operating officer of FUSION Fashion & Art.” Last year we produced the largest fashion week in the state of Florida under one roof, and SWIM WEEK is the newest addition to our line of annual fashion events.” With this unique partnership between FUSION Fashion & Art, the Palm Beach Photographic Centre and the American Society of Media Photographers, SWIM WEEK will provide an extraordinary networking opportunity for photographers, models and other industry professionals. In fact, as part of SWIM WEEK the Photo Centre will be offering a 3-day Live Runway & Studio Fashion Workshop with Betsy Hansen, a professional photographer who’s work is shown international in magazines, ad campaigns and on billboards. Hansen’s commercial and media clients Wal-Mart, Nickelodeon, Walgreens, Tony Roma’s, Essence, AAA, Cigar Aficionado and The Times London. This fun and fast-paced workshop will give participants the opportunity to photograph high fashion models one-on-one as they learn the best techniques to shoot both “Runway” style and in well-lit and upscale in-studio sessions. For more information on this 3-day workshop including the cost to attend, please visit “Runway” is the extreme sport of fashion photographers and the upcoming PALM BEACH SWIM WEEK has already drawn the attention of national and international fashion photographers and press. More than 200 requests for media passes have already been submitted for the shows, and over 500 local, national, and models have applied to walk the runway. Interviews and casting is now underway. Cosmix School of Makeup Artistry, the same team that helped set the fashion week record last year, will be providing the new looks for the 2016 hair and makeup trends for the SWIM WEEK shows. New York DJ Angel Negron will be creating unique music for the shows, all inspired by the Palm Beaches. For more information about SWIM WEEK, including schedule, designers, kickoff party, model searches, preview show and receptions, please visit The American Society is a 501(c)3 professional arts organization founded in 1944. ASMP has 39 chapters and promotes photographers’ rights, provides education in better business practices, produces business publications for photographers, and helps photographers to connect purchasers with professional photography. For more information, please visit The Photo Centre is located at the downtown City Center municipal complex at 415 Clematis Street in downtown West Palm Beach. Hours are 10 a.m. to 6 p.m. Monday – Thursday; 10 a.m. to 5 p.m. Friday and Saturday. For more information, please call 561.253.2600 or visit or