Planning for 2015: 5 Tips to Grow Your Business


By Allison Turner Business, Marketing & Sales Consultant Many business owners and entrepreneurs are so busy working in their business that they don’t work on their business. They are not looking to see how they can strategically grow their company or plan to meet the goals they have set for 2015. Many businesses haven’t even set goals for 2015. Below are 5 Tips for growing your company in 2015. 1. Review Your Successes and Failures for 2014: This is easily done if you have a strategic plan in place because you would have already been reviewing your successes and failures every quarter. If you do not have a business and marketing plan in place then it is best to review your financials because the numbers never lie. See how you finished 2014 and how did that compare to 2013. Then determine how the four quarters compared to each other. Did your business grow from 1st quarter to 4th quarter? Some businesses in the South Florida area are impacted by the seasonal traffic so take that into account as well. 2. Set Goals for your business in 2015: The only way you are able to strategically grow your business is to set goals. Determine what goals you want to accomplish in 2015. Some examples of goals are financial such as a greater net revenue, awards / accolades, new customers, and repeat customers. 3. Set Goals and Strategies for the First Quarter in 2015: Once you have your goals set for 2015, now it is time to break it down by quarters. This allows you to bite off one small chunk at a time without getting overwhelmed by your overall annual plan. For the 1st Quarter of 2015, what are your business goals, and then the next step is what are the strategies you will use to accomplish your goals. For example, if my goal is to get one new client per month from my website then my strategy is to increase my online presence through my social media and website. 4. Break Down Your Strategies into Tactical To-Dos: Once you have your strategies set, then you simply break each of those down into To-Dos. Using my previous example, since my strategy is to increase my online presence, then writing a weekly blog on my website as well as interacting daily on social media are both Tactical elements to help fulfill that strategy. 5. Review Quarterly: At the end of each quarter, review your Goals and Strategies and note your successes and failures. We can often learn as much if not more from our failures so don’t be afraid to own them. Once you note how you have done for the quarter then set the next quarter’s goals, strategies and todos always keeping in mind your year-end expectations. While these 5 steps may seem too simplistic, you would be amazed at how many small business owners do not set goals and create strategies. I am a huge advocate of having a strategic business and marketing plan; if you don’t know where you are going then how are you ever going to get there? Having a roadmap that your company is able to follow allows you to grow your business in a smart and accountable way while planning for your future! Allison Turner is CEO and cofounder of Business Consultants of South Florida,(BCoSF) located at 301 W Atlantic Avenue, Suite 05. She is a resident of Delray Beach as well as active member of the Greater Delray Beach Chamber of Commerce. BCoSF is passionate about helping their clients either start or grow a sustainable and profitable business through their strategic business, marketing and sales plans and consulting services. For more information visit or call 561-276-4422.