The founders of StrawFish know that paper straws often get a bad rap. To help rid the environment of plastic straws, they have set out to change people’s minds about paper straws by providing a high-quality paper straw to restaurants at no charge.
StrawFish launched in Boca Raton at the beginning of the year when three friends and college neighbors with a passion for protecting the coastal communities they are from and live in teamed up to find a way to get more restaurants to use paper straws.
“We need to offer the best solution, which is a high quality paper straw for the best price, which is free,” StrawFish CEO and FAU student Kyle Lansing said. “We wanted to provide a product to the community that’s the best product.”
They found Rhino Straws, which are long-lasting and gluten free. The straw can last between three and five hours in a drink without unraveling or disintegrating.
To give away the straws for free, StrawFish has three different pillars. The first, is to find advertisers who want to brand themselves on the eco-friendly straws.
“There is a 100 percent interaction rate,” COO Aaron Kleinert said. “Every time you grab your drink, you have to physically look at or touch the paper straw.”
So, businesses who want to advertise their logo or name in an eco-friendly way can on the paper straws, which are then provided to restaurants at no cost. The printing on the straws uses FDA-approved water-based ink.
The second pillar is for restaurants or places that serve beverages to custom print their own straws. Raw Juce is working with StrawFish to print their own custom paper straws.
The third pillar is to offer paper straws at a wholesale price.
Thanks to a local law firm, Tilted Kilt, Bob’s Pizza and The Whale’s Rib will receive half a year supply of paper straws for free.
“Our goal is to give away every single paper straw for free,” Kleinert said. “We truly want to support businesses who are willing to switch to a sustainable use.”
With local governments passing bans on plastic straws, the StrawFish team sees the movement away from plastic just beginning.
“We simply want to see this grow throughout the country and the world,” Kleinert said. “With over 500 million straws used daily, it’s only the first mission we are tackling but it’s a big one.”