By Heather McMechan The Pineapple Contributing Writer With everyone’s busy schedules these days, it’s hard to find time to keep up with the latest fashion trends. Then I was introduced to the hot, new mobile app, Kate’s Fashion IQ™. This new app gives fashionistas and styles seekers a savvy, new type of fashion experience where you can play, shop, and share. Kate’s Fashion IQ™ allows you to: • Increase your fashion IQ by learning about the latest trends in clothing and accessories. • Buy the hottest items straight from your smart phone. • Play a free, fast, fun, mobile game. This Apple and Android-friendly mobile app featuring fast-paced fashion games was created to put one’s fashion knowledge to the ultimate test. You can play — More or Less, Price it to Win, This or That, Name it to Win, and Designer Jumble — which will give you points, jewels and sparkly gems. How exciting! You can compare your scores and compete with others as you test your fashion knowledge and rise to the top of the leaderboard. If you’re not the best at the Designer Jumble, then you can go straight to shopping for that item. It’s that much fun! Kate’s Fashion IQ™ can help you stay up to date with the latest trends based on the hundreds of handpicked options selected by co-founder Susan Weinstein, fashion editors Jen Johnson and Shana Harden and now…. Local Mom Scoop! Local Mom Scoop will be a part of selecting the 84 distinct products featured each week on Kate’s Fashion IQ™. This is how users can select items they like and buy them directly from the retailers’ website. Local Mom Scoop will focus on Carline Couture which inspired by fashions worn by busy, fashionable moms and women. Local Mom Scoop along with the other fashion editors will select a wide variety of clothes, shoes and accessories at every price level to satisfy each woman’s individual shopping preference. Then you can share your fashion scoop favorites on social media. Kate’s Fashion IQ™ was created by best friends and co-founders, Maria D. Longo and Susan Weinstein. I’m super excited to be working with them and being a part of this new way to get fashion knowledge while having fun. For more information watch the preview, visit www.katesfashioniq.com, like them on Facebook and follow on Twitter and Instagram @KatesFashionIQ or email firstname.lastname@example.org.