The Gift Giver’s Search Engine


RegistryFinder. com is a new search engine that helps gift givers quickly and easily find online registries for weddings, baby showers, graduations and more. The intuitive search engine finds any kind of online gift registry, instantly providing the user with direct links to the recipient’s registries. As the popularity of online gift registries continues to soar, founder and President Cheryl Seidel seeks to streamline the gift-giving process and take any awkwardness out of the situation. “I created to make people’s lives easier, both for the gift-giver and the recipient,” she says. “This simple solution prevents the gift-giver from having to do their own tedious online research— which often doesn’t yield results—or having to contact the bride and groom directly to find out where they’re registered.” A user starts on the home page and enters the first and last name of the gift recipient. Then, the site runs a query based on the search information and, on the registry match page, provides the user with multiple matching results. The visitor then selects the correct match based upon date, location and co-registrant. The results page displays the retail stores where the selected registrant has created gift registries. From there, the visitor is sent directly to the registry list for that individual within the retailer’s website. Seidel created after she was invited to the wedding of a friend’s son and didn’t know where the out-of-state couple was registered. After lengthy research, she found the registry but knew there had to be an easier way. Seidel harnessed her 22 years of marketing experience to create the site, establish affiliate relationships with retailers and launch in October 2012. Today,, which also features a mobile site for on-the-go giving, has relationships with more than 25 retailers, including Bloomingdale’s, Macy’s, Crate & Barrel, Target and Bed Bath & Beyond. The site also works with regional department stores such as Belk and Dillard’s. RegistryFinder. com currently experiences over 50,000 visits per month, and traffic is expected to build to 200,000 visits per month this year. Seidel sees a distinct need for considering that more than 1.5 million engaged couples in the United States create registries every year, according to the 2011 “The Knot Market Intelligence Bridal Registry Study.” Couples typically register with three retailers, for an average of 153 total items. Additionally, there are approximately 4 million babies born each year in the United States according to The United States Center for Disease Control and Prevention. She adds: “Due to the ease and convenience of online gift registries, there is also a growing trend toward creating gift registries for other life events such as graduations, birthdays and major holidays.” A longtime Floridian and mother of two, Seidel has long been considered a gift-giving etiquette expert by friends and family. Her work has further enhanced her ability to educate others on gift giving. She is available for media interviews to address the public’s questions about gift-giving etiquette and regularly writes about gifting trends and tips on her blog on Some of her past posts include “Buy Buy Baby’s Top 20 Baby Registry Gifts,” “Bed Bath & Beyond’s Top 20 Most Popular Wedding Gift Registry Items,” and “Wedding Etiquette: How Much To Spend On A Gift For A Destination Wedding.” The Boca Raton resident is active in her community and donates 10 percent of profits from the company to charities that help children, including Toys for Tots, Orphan’s Hope and CityHouse Delray Beach. For more information, visit