TooJay’s sports new decor at three Boca locations

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TooJay’s has a new CEO and is sporting a fresh look, but its traditions of providing a meal like one straight from a New York City deli remains steady.
Diners are still greeted with freshly made baked goods, like black and white cookies, but the overall restaurant has a more contemporary feel with new tile, lighting and booths to create a more open atmosphere.
“It was just time,” TooJay’s CEO Chris Artinian said of the new look. “Decor gets a little dated, but the same quality standard of our food still exists.”
He said the 35-year-old brand is evolving and the change has been well received by regulars and those who just happened to grab a bite to eat not realizing there have been upgrades.
In Boca, TooJay’s has had a presence for 27 years. All three Boca locations have been made over. The remodel of the Glades Plaza restaurant at 2240 NW19 St. was completed in March. The newly remodeled Boca Raton Polo Shoppes location at 5030 Champion Blvd. reopened on July 28 and the Boca Raton Regency Court Plaza restaurant at 3013 Yamato Road is was completed on August 19.
“We didnt want to have our guests feeling like they had to make a choice between the new and the old so we made all of them new,” Artinian said.
Artinian came on board in April, but has been eating at TooJay’s as a customer for years.
“I was born and raised in New York, so I am very familiar with a great deli sandwich,” he said.
Anytime he was in Florida, he said TooJay’s was his stop for a taste of home. Even thought he is new his role with TooJay’s he has spent his life working in the restaurant and hospitality business.
He worked for Morton’s Steakhouse for 17 years starting as a cook and working his up the line, literally, to become CEO. He said he helped sell the company in 2012 to a private company.
From there he helped with the turn around of Smokey Bones before landing in his current position.
“I traveled to all the restaurants,” he said. “There’s a lot of people who have been working here a long time and they take pride in what they do and the guests take pride in saying they love TooJay’s.”
He said people have been receptive to the change and he is excited the restaurant is keeping its deli roots, but adding a fresh look that keeps up with the times.
The menu is also sporting some new, lighter fare options. Sliced-to-order meats and homemade dishes like brisket aren’t going anywhere. But new wraps and hand-tossed salads have joined traditional favorites on the menu. A new “small plates” menu features fresh Spring Tomato Cucumber Salad, BLT Deviled Eggs and Roasted Brussels Sprouts Medley, among other selections. Leave room for dessert because the mini black and white cookies will be taunting you on your way out.
“Being in hospitality you want to serve people in the best way you know how,” he said. “We are evolving.”
For more information, visit www.TooJays.com. Follow TooJay’s at twitter.com/therealTooJays or visit the Facebook fan page at facebook.com/TooJaysDeli.