Trendy Office In Town: Pinnacle


By: Misha Abdoolah, President of Pinnacle Advertising and Marketing
1. Tell us about your company.
If I could choose one word that best describes our agency, it would be “passion”. Our CEO, Peter Gary wanted to create an agency with integrity behind everything we do. He has a philosophy which he has ingrained into the culture of the agency, “spend every dollar as if it were our own”.  Peter knew the only way to build an agency with this philosophy was going to be through the people that worked for him. They had to believe it. This had to be more than just a job, it had to be a passion. We don’t select people to adapt to our culture, we select people who aspire to our culture. Our agency is made up of people who want to be a part of something great and are truly dedicated. So what best describes our agency? It’s our people and our passion.
2. What is your favorite part/design of your office space and why?
My favorite part of the agency is the open comfortable floor plan. It creates a lively environment and helps our team to collaborate. Between media strategy sessions and creative collaborations, the agency is constantly buzzing with energy which makes for not only a productive workplace but a fun one too. Another great thing about the décor of the agency is the design is geared towards comfort. As our team work together they can do so in comfortable spaces that facilitate ideas and creativity at its finest.
3. If you could use one word to describe the feel of the office space, what would it be?
If I could use only one word, to describe the feel of our space, it would “FUN!” and it’s in caps for a reason. Our space and our people makes Pinnacle a fun place to work. Plus, it’s an inviting atmosphere that our clients really enjoy and they love having meetings here at our offices.  We wanted our agency to be a place where people want to be. It’s comfortable and there’s always something creative going on.